CIOReview
CIOREVIEW >> Demand Forecasting >>

Authentic Brand Storytelling with Technology as the Differentiator to Drive Brand Demand

Angela Gearhart, Sr. Director Retail & Brand Experience, Sleep Number
Angela Gearhart, Sr. Director Retail & Brand Experience, Sleep Number

Angela Gearhart, Sr. Director Retail & Brand Experience, Sleep Number

Today’s consumer is living a digital, connected life and appreciates brands that integrate technology while maintaining a personal touch. In addition, they want a shopping experience that is simple and intuitive, with products that add value to their lives. Consumers demand ease and convenience and expect a shopping experience to be effortless, regardless of a physical or digital environment. Often with commodity category retailers, none of the above occurs and a seamless customer journey supported with technology is an exception to the rule.

  Breakthrough product innovation combined with interactive technology elevates the brand experience to provide a warm, approachable and intuitive environment 

As one of the nation’s leading bed retailers, Sleep Number’s vision is to become one of the world’s most beloved brands by delivering unparalleled sleep experiences. As a consumer-driven company, technology is the differentiator. Sleep Number offers revolutionary sleep innovations in a commoditized industry where mattress manufacturers and retailers focus only on price.

The Sleep Number store delivers a digitally integrated store experience designed to attract, engage and educate the consumer, while being an effortless customer experience. The shopping journey is consumer-centric and interactive to transform a purely rational shopping experience to one that maximizes both rational and emotional appeals. Breakthrough product innovation combined with interactive technology elevates the brand experience to provide a warm, approachable and intuitive environment. The store then becomes a 3-D selling tool to simplify and support a relationship-based selling process.

Unique to Sleep Number, benefit-driven interactive experiences communicate core product technologies. The journey begins with the exclusive Individual Fittm 3-D imaging technology. This interactive experience allows the customer to see and feel the bed adjusting to their perfect level of comfort in real time. Individual Fittm visually demonstrates how a customer’s pressure points melt away as they find their perfect Sleep Number Setting. Through custom mapping software and projection screen technology, the digital interactive creates a unique experience building credibility and confidence in the purchase, leaving no doubt that Sleep Number is the right choice.

The innovative digital experiences combined with modern aesthetics and impactful merchandising showcase the newest breakthrough product technologies. Pillows and bedding solutions are the key to completing an individualized sleep experience and are often overlooked. Shopping is made easy with an interactive bedding planner to visualize your dream bedroom and PillowFittm process to find the perfect pillow for your body. Technology is the invisible thread to authentic brand storytelling and demonstrating the Sleep Number Bed in a way that is smart, effortless and life-changing.

Read Also

The New Bridges and Barriers to an Integrated World view

The New Bridges and Barriers to an Integrated World view

Brandon Beals, Director of Data & Analytics, Dot Foods
Data Literacy –What is it and Why Should Your Company Care?

Data Literacy –What is it and Why Should Your Company Care?

Lisa M. Mayo, Director of Data Management, Ballard Spahr LLP
Importance of Customer Relationship Management Implementation

Importance of Customer Relationship Management Implementation

Drew Fredrick, Vice President, Home Building Technology, Clayton Homes
Creating Momentum Along Your Customer Relationship Management Journey

Creating Momentum Along Your Customer Relationship Management Journey

Anissa Benich, Sr. Director, Enterprise Strategy and Marketing, OneAmerica
CRM and Customer Experience

CRM and Customer Experience

Ashok Dhiman, Director, Enterprise Customer Experience and Data Integration, The Hartford [NYSE: HIG]
Go Big Data or Go Home – Data Analytics-Enabled Compliance Programs

Go Big Data or Go Home – Data Analytics-Enabled Compliance Programs

Kevin Gleason, Senior Vice President, Voya Investment Management and Chief Compliance Officer, The Voya Funds & Matthew Gleason, an undergraduate computer science major, The University of Arizona